The Brand
The Zino Davidoff Group is a Swiss-based family business and has grown organically over the years from its home in Switzerland. The founder, Zino Davidoff is at the heart of the brand and inspires all that they do – their collection of products reflect his natural elegance and appreciation of fine quality, style, authenticity and good living.
The Project
I wrote promotional copy for the launch of Davidoff’s PARIS Large Leather Goods collection.
Writing Samples
PARIS Large Leather Goods
Launching November 2021, the PARIS large leather goods collection conveys the transcendent charm and rich history of the French capital. An ode to the timeless elegance of Parisian chic, the PARIS collection imbues uncompromising style and impeccable taste with a new collection of uniquely crafted bags including the PARIS reporter bag, PARIS hold all bag, PARIS crossbag and PARIS backpack. Drawing on the timelessness of Parisian influence while celebrating the present moment, this collection features the renowned Clous de Paris pattern—a reflection of Paris’ own cobblestone streets. This subtle detail pays homage to the Parisian lifestyle while reflecting the iconic DAVIDOFF art of balancing heritage with modernity.
