Copywriter & Brand Strategist

Sophie J. Barnes is a brand curator and copywriter helping brands define their identity and express it with clarity and consistency. Originally from Australia, Sophie has lived in the Netherlands since 2018 and calls the beautiful – albeit rainy – city of Amsterdam home. 

Through The Bespoke Word, Sophie offers strategic writing and brand language consultancy for clients in fashion, beauty, lifestyle, and fragrance. Her work spans verbal identity, tone of voice, messaging frameworks, naming systems, copywriting and editorial – each tailored to ensure cohesion, consistency, and distinction.

Before launching The Bespoke Word, Sophie worked with global agencies and in-house creative teams, shaping brand narratives and building tone of voice guidelines for internationally recognised names. That experience – paired with a formal background in literature, media, and culture – has shaped a measured, thoughtful approach to language. Sophie understands the value of saying only what matters, and saying it well.