The Brand
Marina Bay Sands is an iconic landmark in the heart of Singapore’s dynamic cityscape – a symbol of luxury and the epitome of world-class service. Guests indulge in a host of unforgettable experiences, from the world-renowned Infinity Pool to an epicurean array of global cuisines. The destination also plays host to immersive exhibitions and acclaimed theatre productions, making every stay as enriching as it is indulgent.
Image credit: Marina Bay Sands
The Project
I created a Brand & Style Guide for Marina Bay Sands that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Marina Bay Sands across new markets, languages, and regions.
Image credit: Marina Bay Sands
Please note that this project was completed while I was employed by a third-party agency. All work shown is publicly available and is shared here solely to illustrate my role and experience. The client relationship and intellectual property are not my own.