The Brand
Hard Rock Hotel Maldives is set within CROSSROADS Maldives – the country’s first integrated multi-island leisure destination. Blending contemporary design with tropical architecture, the resort draws inspiration from local culture and features an eclectic collection of regionally inspired music memorabilia, creating a vibrant, immersive escape with unmistakable Hard Rock energy.
Image credit: Hard Rock Hotel Maldives
The Project
I created a Brand & Style Guide for Hard Rock Hotel Maldives that reflected the resort’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Hard Rock Hotel Maldives across new markets, languages, and regions.
Image credit: Hard Rock Hotel Maldives
Please note: this project was completed while I was under contract with a third-party employer. As such, the client relationship is not my own.