The Brand
TOMMY JEANS is the youthful expression of the Tommy Hilfiger brand – a bold, street-infused line that channels the spirit of modern denim culture. With its roots in 1990s nostalgia and an eye on the future, TOMMY JEANS blends iconic Americana with contemporary streetwear influences. The brand champions self-expression, sustainability, and inclusivity, delivering trend-forward collections that resonate with a global, style-conscious audience.
Image credit: Tommy Jeans
The Project
Copy-edited training module content for TOMMY JEANS, designed to help new staff familiarise themselves with the brand’s signature styles and seasonal collections.
Image credit: Tommy Jeans
Writing Samples
The ultimate ‘fit: Our color-blocked Chicago Windbreaker is styled over denim Tommy Badge Dungarees, in an urban twist that’s bringing retro denim right back. Finish the look off with chunky High-Top Leather Retro Basketball Trainers in cuttingly bright yellow and deep navy, with matching bucket hat.
Image credit: Tommy Jeans
A nod to our American roots and the windiest city in the USA, the Chicago Windbreaker jackets play across styles with archive-inspired designs, color-blocked classics and contemporary branded looks.
Image credit: Tommy Jeans
The Reversible Chicago Windbreaker is straight from our archives. Reversible and reflective with a color-blocked design on one side and a metallic finish on the other, it's a statement piece that elevates.
Image credit: Tommy Jeans
Please note: this project was completed while I was under contract with a third-party employer. As such, the client relationship is not my own.