The Brand
Mouth-blown and hand-cut since 1586 in Saint-Louis-lès-Bitche, Moselle, Saint-Louis is the oldest glass manufacturer in France. Born of fire and shaped by human breath, each piece of Saint-Louis crystal carries the legacy of centuries-old craftsmanship – enriched by artistic daring and inspired by the spirit of the times.
The Project
Create a Brand & Style Guide for Saint-Louis that accurately reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Saint-Louis across new markets, languages, and regions.
