The Brand
Donsje is a premium baby and childrenswear brand defined by its authentic style and thoughtful ethos. Each collection offers a distinctive wardrobe of imaginative footwear, timeless apparel, and charming accessories – adored by children and admired by those around them. Today, Donsje is proudly stocked in the world’s most prestigious boutiques and luxury department stores – from New York to London, Paris to Tokyo.
Image credit: Donsje
The Project
I created a Brand & Style Guide for Donsje that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Donsje across new markets, languages, and regions.
Image credit: Donsje
Please note that this project was completed while I was employed by a third-party agency. All work shown is publicly available and is shared here solely to illustrate my role and experience. The client relationship and intellectual property are not my own.