The Brand
Sony is a global entertainment and technology leader, spanning film, music, gaming, and electronics. Driven by innovation and creativity, the brand shapes culture and connects millions through immersive experiences – from cinematic storytelling and chart-topping sound to groundbreaking gaming and next-generation devices.
Image credit: Sony
The Project
Crafted creative headlines for Sony’s monthly themed marketing campaigns, spotlighting their Alpha camera and lens collections. Also served as a proofreader across numerous Sony projects – delivering final edits to ensure clarity, consistency, and brand alignment across campaign materials.
Image credit: Sony
Writing Samples
“Dive deep. Capture it all.”
An immersive headline that touches on the underwater campaign theme—implying that customers can “dive deep” and experience life to the fullest. An effective CTA invites readers to imagine capturing these moments with Sony products.
Image credit: Sony
“Reach new depths”
The meaning behind “depth” is twofold: We play with the underwater campaign theme while highlighting product features (i.e. quality depth of field).
Image credit: Sony
“Submerge your senses in high resolution”
Emotive copy that recalls sensory experiences. Alliteration is at play here: the consonant “s” is repeated throughout. The underwater theme is also touched on as we invite customers to be submerged in the Sony experience.
Image credit: Sony
Please note: this project was completed while I was under contract with a third-party employer. As such, the client relationship is not my own.