The Brand
Rituals is a Dutch wellbeing brand founded in 2000, known for merging body care and home rituals into a luxurious, holistic experience. Guided by the philosophy The Art of Soulful Living, the brand offers thoughtfully crafted products that inspire moments of mindfulness. Now a global B Corp™, Rituals operates over 1,300 stores in 42 countries, championing sustainable luxury and everyday wellbeing.
The Project
Contributed to a range of proofreading and editing projects for Rituals across campaign touchpoints. Developed a comprehensive Brand & Style Guide that captured the brand’s voice, values, and stylistic codes – providing clear, strategic direction for writers and translators across global markets.
