The Brand
Keune Haircosmetics is a premium hair care brand founded in 1922 in Amsterdam by scientist Jan Keune. Still proudly independent and family-owned, Keune is guided by a long-term vision rooted in science, sustainability, and craftsmanship. As a certified B Corp™, the brand produces cruelty-free, responsibly made products – always with a deep respect for quality and a steadfast commitment to the professional hair stylist.
The Project
I created a Brand & Style Guide for Keune that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Keune across new markets, languages, and regions.
