The Brand
Dries Van Noten is the dynamic fusion of colour, form, function, passion and occasion. It is not simply a brand, but rather a sensual vision and experience – an ethos and purpose without manifesto. Dries Van Noten encompasses the joy in revering the past, cherishing the now and nurturing the future.
The Project
I created a Brand & Style Guide for Dries Van Noten that reflected the House’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Dries Van Noten across new markets, languages, and regions.
