The Brand
Founded in Paris in 1932 by Nina Ricci and her son, the House has always cherished the freedom to collaborate with visionary voices in capturing l’air du temps. More than a brand, Nina Ricci encourages women to flourish and feel their most radiant. Independent, powerful, and elevated by an authentic sense of beauty, the Nina Ricci woman is empowered to embrace the poetry of her emotions and fulfil her deepest desires.
The Project
Write SEO-optimised product descriptions for the Nina Ricci Mother’s Day campaign, to be used across affiliated e-commerce websites.
Writing Samples
Nina
Bright, sparkling and playful, the Nina Ricci perfume opens with a fleeting spritz of Italian lemon and sparkling lime. The heart of this gorgeous gardenia perfume opens with sweet notes reminiscent of toffee apple, wrapped in gentle florals. Sensual base notes of cedarwood and white musk envelope the fragrance for a compelling base of modernity and magnetism.
L’Air du Temps
L'Air du Temps delicately balances fiery top notes of carnation and gardenia with rich, noble heart notes of rose and sophisticated jasmine for a burst of blossoming opulence. The rich fragrance is enveloped by a warm blend of creamy sandalwood and orris.
