The Brand
The irrepressible Jean Paul Gaultier has been breaking boundaries since 1976 – first with inclusive fashion, then with iconic fragrances from 1993. Raised in the suburbs of Paris, he rose to become one of the world’s greatest couturiers – without ever attending fashion school. All thanks to a rare blend of audacity, talent, irreverence and, naturally, humour.
Image credit: Jean Paul Gaultier
The Project
Write SEO-optimised product descriptions for the Jean Paul Gaultier 2022 Father’s Day campaign, to be used across affiliated e-commerce websites.
Image credit: Jean Paul Gaultier
Writing Samples
Scandal Pour Homme
Create a spectacle this Father’s Day with the Jean Paul Gaultier Scandal Gift Set. Boxing gloves on. Victory is imminent. From the outset, Scandal Pour Homme packs a punch with its decorative gift box. The ultimate Father’s Day perfume, Scandal Pour Homme hits hard with a tonka perfume that breaks boundaries. Woody amber meets chic caramel in a contrast of addiction. A perfume with vetiver that is sure to be a knockout.
Image credit: Jean Paul Gaultier
Please note that this project was completed while I was employed by a third-party agency. All work shown is publicly available and is shared here solely to illustrate my role and experience. The client relationship and intellectual property are not my own.