The Brand
Flik Flak was founded in 1987 in Biel, the heart of Swiss watchmaking. As part of the Swatch Group, the brand benefits from the expertise and innovation of the world’s leading watchmaker. Designed especially for children, Flik Flak combines fun, educational features with Swiss-made quality.
The Project
Write short, SEO-optimised product descriptions for the launch of Flik Flak’s new collections, tailored to both the US and UK markets. Each description needed to reflect Flik Flak’s bright, playful, and childlike tone of voice, incorporate key search terms, and adhere to a 150-character limit.
Writing Samples
CARROT PARTY
Rabbits in denim dungarees hop to the CARROT PARTY with wheelbarrows in tow on this educative kids' watch! A fun gift to learn to tell the time.
HAPPY PIGGIES
Who says pigs can't fly?! Learn to tell the time with the colourful HAPPY PIGGIES kids watch. An educative gift for those born in the Year of the Pig.
HAPPY HORSE
Prance and dance with the HAPPY HORSE educative kids’ watch! A gift to help little ones born in the Year of the Horse learn to tell the time.
