The Brand
LILLYDOO is a flexible subscription-based service delivering skin-friendly and organic diapers. LILLYDOO makes every family feel validated, supported and celebrated, with products that fit their customers’ values, and services that help their customers’ parent without compromising on the things they care about.
Image credit: LILLYDOO
The Project
I created a Brand & Style Guide for LILLYDOO that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for LILLYDOO across new markets, languages, and regions.
Image credit: LILLYDOO
Please note that this project was completed while I was employed by a third-party agency. All work shown is publicly available and is shared here solely to illustrate my role and experience. The client relationship and intellectual property are not my own.