The Brand
LILLYDOO is a flexible subscription-based service delivering skin-friendly and organic diapers. LILLYDOO makes every family feel validated, supported and celebrated, with products that fit their customers’ values, and services that help their customers’ parent without compromising on the things they care about.
The Project
I created a Brand & Style Guide for LILLYDOO that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for LILLYDOO across new markets, languages, and regions.
