The Brand
The House of Herrera is shaped by the iconic style and effortless sophistication of its founder, Carolina Herrera. She launched Carolina Herrera New York in 1981, followed by the lifestyle line CH Carolina Herrera in 2001. Over the past four decades, the Venezuelan-born designer has become one of the world’s most celebrated fashion figures, renowned for her signature refinement and timeless take on American elegance.
The Project
Write SEO-optimised product descriptions for the Carolina Herrera Valentine’s Day campaign, to be used across affiliated e-commerce websites.
Writing Samples
Good Girl Eau de Parfum
Powerful. Provocative. Alluring. An ambery perfume inspired by Carolina Herrera’s unique vision of the duality of the modern woman. This two-piece gift set contains the Good Girl Eau de Parfum (50ml) and Good Girl Hair Mist (30ml)—to leave hair nourished, glossy and seductively scented.
Good Girl Eau de Parfum
Presented in an elegant high heel perfume bottle, the alluring jasmine fragrance marries an intimate blend of sweet florals with the decadence of sultry tonka bean and cocoa. The Carolina Herrera Good Girl gift set is complete with a matching perfume body lotion – a divinely fragrant cream that leaves the skin ever so soft and deeply nourished.
