The Brand
Tommy Hilfiger has been reimagining classic American cool since 1985. The brand is known for its standout colour palette of red, white and navy blue – used liberally across prep-, nautical- and sport-inspired collections.
Image credit: Tommy Hilfiger
The Project
This project involved copywriting for the launch of Tommy Hilfiger’s customer loyalty programme, Tommy Together. I wrote a series of onboarding emails to guide new customers through the signup process, as well as a series of announcement emails which formed part of Tommy Hilfiger’s larger newsletter campaign. I also wrote the copy on the Tommy Together landing page – designed to inform customers about the programme, its benefits, and encourage users to sign up. View the landing page here.
Image credit: Tommy Hilfiger
Please note: this project was completed while I was under contract with a third-party employer. As such, the client relationship is not my own.