The Company
Merck Animal Health is the global animal health business of Merck. Through the commitment to The Science of Healthier Animals®, they offer a wide range of veterinary medicines, vaccines and health management solutions and services, as well as an extensive suite of connected technology that includes identification, traceability and monitoring products.
The Project
Write email templates that Merck Animal Health Canada’s sales representatives could use to contact veterinary clinics about new customer prices for their Nobivac® vaccines, as well as an email template informing customers of a backorder regarding their Nobivac® Lyme vaccine. The copy targeted office managers and veterinarians, and conveyed a tone of voice that felt conversational and familiar as opposed to commercial and/or robotic.
