The Brand
Founded by celebrated Swedish fashion designer Filippa Knutsson in 1993, Filippa K has grown internationally to become a household name synonymous with Scandinavian style. Timeless silhouettes are re-interpreted within the context of modern life, with expert craftsmanship and attention to detail resulting in ready-to-wear collections for women and men.
Image credit: Filippa K
The Project
Create a Brand & Style Guide for Filippa K that accurately reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Filippa K across new markets, languages, and regions.
Image credit: Filippa K
Please note that this project was completed while I was employed by a third-party agency. All work shown is publicly available and is shared here solely to illustrate my role and experience. The client relationship and intellectual property are not my own.