The Brand
Bang & Olufsen is a global luxury lifestyle brand, founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen. Their pioneering vision and dedication continue to shape the brand’s identity today.
Image credit: Bang & Olufsen
The Project
I created a Brand & Style Guide for Bang & Olufsen that reflected the brand’s tone of voice, values, and stylistic preferences. The guide served as a localisation reference for translators and copywriters producing content for Bang & Olufsen across new markets, languages, and regions.
Image credit: Bang & Olufsen
Please note: this project was completed while I was under contract with a third-party employer. As such, the client relationship is not my own.