Stand out in a sea of sameness with copy that counts
Copywriting and consultancy services for beauty, fashion, fragrance & lifestyle brands.
The Services
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Strategic support for business owners seeking brand clarity, consistency, and creative direction. This service includes tone of voice audits, messaging frameworks, campaign positioning, brand narrative development, and content planning. Ideal for both new and established businesses seeking to define and elevate their brand identity.
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Comprehensive brand voice development across tone, messaging, and linguistic style. This service covers tone of voice guidelines, messaging pillars, audience language mapping, and brand vocabulary systems. Built to ensure consistency across all channels and teams, providing a clear, flexible foundation for internal and external communication.
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This service covers web copy, product descriptions, campaign messaging, collection notes, email sequences, and editorial features. Each piece is developed to reflect your brand’s tone of voice, support commercial objectives, and maintain stylistic coherence across platforms. Suitable for seasonal launches, rebrands, and ongoing content needs.
About Sophie
Sophie Jai Barnes is an editorialist, copywriter and branding consultant helping business owners define and elevate their brand presence.
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Pinkwashing is dead
How brands can avoid pinkwashing and offer genuine support during Pride Month (and beyond).
Let’s work together
Interested in working together? Kindly fill in your details and I will be in touch shortly.








